SEO – Beginner to Expert |What is SEO? | Why SEO is Necessary? | SEO Benefits | Tricks and Techniques
What SEO is?
SEO Full Form: SEO Stands for Search Engine Optimization.
SEO Benefits: SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. We all want our website to appear in SERP (Search Engine Result Page)…Right? So, to appear website/post/page in SERP, your SEO score should be much higher.
How SEO Works?
To Know how SEO Works, you should first know the three basic SEO terms:
- Quality of Traffic
- Quantity of Traffic, and
- Traffic through Search Results
In SEO you often come across these terms, so knowing this before deep dive to SEO is very important, let’s know what these terms meant for one by one.
Quality of Traffic:
You can attract all the visitors within the world, but if they’re coming to your site because Google tells them you are a resource for orange computers when really you are a farmer selling oranges, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
Quantity of Traffic:
Once you’ve the right people clicking through from those program results pages (SERPs), more traffic is best.
Ads structure a big portion of the many SERPs. Organic traffic is such traffic that you simply do not have to buy. Confused? Besides search traffics there comes to paid traffics also. Let’s understand it by a real-time picture below.
SEO Content Writing
Writing SEO friendly content looks difficult at the beginning but after writing 2-3 posts with proper SEO protocols (rules) it becomes an easy task. So, let’s learn how to write quality content and what are the things that you should follow while writing content.
There are many websites available that provide SEO Services, some are paid with full features and some are free services with limited resources. I will provide you a list of free and paid websites with link later in this tutorial. First, understand how to write SEO friendly content – I would like to explain it in some steps:
Here I am assuming you would have selected a niche for your content. Convert that niche into your keywords (search words). Keyword plays a vital role in SEO friendly content. Know more about keywords here. Well after you are done with your niche and related keywords put this keyword in permalink(Post URL). It will help Search Engines to understand your post content just by reading your post URL. Always try to write an attractive title starting with your keyword. It is always a better practice to limit the Post URL to 75 characters.
Once you are done with the first step, make sure to put the same keyword in the Heading H1 and limit the character to 60 this time. Using keyword in Post H1 Heading always boosts the SEO score and it’s a good sign.
After STEP 2 now it’s time to add the keyword in meta tag. In meta tag also you should start with keyword and character limit not more than 160 characters. If you reached at STEP 3 your SEO score should be above 60.
Now it’s time for feature image. Adding Feature images to your post is a good and professional practice. Here what you need to take care of is – you must add alt text & title text to this image. Now might be you are thinking of what should I write in alt text and title text, the answer is you should write your post related text i.e write the purpose of images.
Some Best tools for writing Quality-Content are as follows:
These are some SEO Basics that everyone should follow while writing a post. But this is not enough for appearing your post in SERP. These are simple basic SEO strategies only. For better results, you are required to write meaningful content. Don’t copy-paste content from other sites as it may contain plagiarism.
What is Plagiarism?
Plagiarism is copying another person’s ideas, words, or writing and pretending that they’re one’s own work. It can involve violating copyright laws. Writers who plagiarize commit serious legal and ethical violations i.e The practice of taking someone else’s work or ideas and spending them off as one’s own. So always try to write your content by own, you may check different sites for reference, not for copy-paste.
What is On-Page SEO?
On-page SEO is the method or rule for optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the contents you wrote and the HTML source code of a page that can be optimized. On-Page SEO mostly includes high-quality content, optimizing your headlines, HTML tags (title, meta, and header), and pictures. Try to put internal (reference) & external links in your post for better results.
Now search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).
Google, with its plethora of complex algorithms, is now best at:
What is Off-Page SEO?
Off-page SEO refers to actions taken outside of your own website to impact your rankings within program results pages (SERPs). Linking to or promoting your website, and effectively “vouching” for the standard of your content. This includes creating backlinks for your posts or website. Backlinks
play an important role in determining the authenticity and quality of your content. The more the high quality backlinks the more organic results traffic you will have for your post. So, try to make backlinks on the websites whose DA (Domain Authority) is high.
How to Create a High-Quality Backlinks?
There are several websites where you can create your backlinks, but before creating backlinks you should know more about backlinks. Have a look over them…
As we all know in attracting traffic to your website content plays an important role i.e content is king. It is always advisable that instead of focusing on backlinks one should focus on content. If you write quality content taking all basic SEO into consideration you need not focus on backlinks, Because high-quality backlinks are not easily available for free you are required to pay for this. So for beginner focussing on content is advisable.
SEO Free Tools
Check the speed and SEO Parameters of your site on multiple devices
Just log on to the above link and put your post URL there, the Google PageSpeed Insights will check for site Speed in Desktop view and Mobile view and highlight all the errors along with suggestions. And it will show your page speed as well.
Let’s know how your local business looks online
Moz crunches data from quite 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it appears online.
Get hundreds of Keyword Suggestion just from a single keyword
Enter your keyword, keySearch.co will suggest hundreds of related search results with volume, trends, and CPC. You can get an excellent keyword idea from here just in few seconds.
Find an overview of your site i.e real-time users with statistics, page or post value, page performance and more
Log on to Google Analytics create a property for your website or blog, after finishing the setup you will have full SEO access to your website or blog i.e. google analytics will show your website or blog insight, traffic sources, active audience, keyword performance, and much more.
You can get all this data either under Acquisition > Search Console > Queries or Acquisition > Campaigns > Organic Keywords.
Submit your website sitemap and allow search engine crawlers to index your posts and pages automatically.
Once you created your posts and pages the same must be known to search engines like Google and Bing. You are required to submit your website’s or blog’s sitemap Google Search Console and Bing webmaster tool. It’s helpful to see any bugs, alerts, indexing issues, and coverage of your posts and pages.
Ahref tool is not a free tool, but you can check your website’s or blog’s backlink here for free. Ahref is a famous tool among bloggers for its mind-blowing services. If you can afford this tool, seriously you do not need any other tools for keyword research & Audit competitor website and accordingly, you can improve your site performance that will help you increase your website traffic.
Complete overview of your Posts, Pages, and Links.
The free version of Link Explorer gives you a fast look at a full range of link analysis, including a glance at the foremost impactful links coming your way and your most linked-to pages.
Let’s find what people are searching for.
Google Keyword Planner is a free service provided by Google. You can find a full range of keywords without investing any amount. As this is a Google service no one can doubt it’s credibility. I would like to personally suggest you- don’t stick to it only you should check other keyword research tools also for better research on keywords, CPC, and search volume.
Google.com in an Incognito Window
Searching Google.com in an incognito window will mention that all-familiar list of autofill options, many of which may help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets overlooked. Incognito can also be helpful to ascertain where you truly rank on a results page for a particular term.
You can check the relative search popularity of topics
Google Trends shows the favored search terms over time, which is beneficial for uncovering differences due to the season in search popularity amongst other things. Compare multiple terms to see the relative popularity. Google Trends helps in determining the current trend of a particular keyword.
Instant SEO metrics for sites and Google searches
Instant SEO See what proportion traffic the present website gets monthly, what percentage keywords it ranks for, what percentage backlinks it’s, and more. It also shows the search volume, CPC, and difficulty of each keyword searched in Googleetrics for sites and Google searches.
Get full On-Page analysis of your website & Blog
SEO website Analyzer performs a comprehensive on-page analysis to uncovers issues like missing image alt tags, heading structure errors, and page bloat.
Preview how your Sites & Blogs will look in Google’s search results
See how your meta title and outline will appear within the search results before you even publish your website. Works for desktop and mobile. Check for truncation issues and fix them instantly.
Analyze your ranking position for up to 5 keywords
Enter any website or posts/pages and up to 5 keywords to ascertain where you rank for every of them. Check your competitors’ rankings too.
Build a sitemap for your Blog or Website
Simply enter your site’s URL and a few optional parameters, and XML Sitemaps will create a sitemap that you simply can upload to Google Search Console and Bing Webmaster Tools.
Do You want more traffic to your site or blog? Ubersuggest guides you on how to win the game of SEO. Just type your domain or a keyword to get started.
Of course, UberSuggest is not totally free but believe me, its plan is very cheap and affordable. You are reading this means you are running your site or planning for this any way you need an application to check your site or blog health. UberSuggest site audit is an added benefit for you, and its keyword research facility is awesome and fully updated you can believe its services.
Audit your sites or blogs for On-Page & technical SEO issues
Site Checkup runs through a quick audit of your site, checking for correct tags and surfacing any errors which may come up.
Rank Math provides suggestions for search engine optimizing your blog posts and pages
Rank Math is meant to present the proper information to you at the proper time. The easy, but powerful user-interface highlights important information about your posts and pages alongside the post and page itself. Using this information, you’ll improve your post’s SEO instantaneously.
Rank Math also features advanced snippet previews. It instantly shows how your post will appear within the SERPs, preview rich snippets, and even preview how your post will look when shared on social media.
Immediately find broken links of any web pages or posts
LinkMiner is simply a Chrome extension that checks the HTTP status of all links on the current web page or post. Each broken (404) links are highlighted red. It is a very useful tool for discovering broken link building opportunities.
Here you could check your content duplicity
Enter your URL for a blog post or website, and Copyscape can tell you where else that content exists online. you would possibly find results that you’ll get to follow-up with to assist get your SEO so as.
Generate all-important robots.txt for your site
Robots.txt files let the web crawlers know what to do with a website’s pages or posts. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those posts or pages. There are some exceptions where robots.txt could be ignored, most notably malware robots that are trying to hamper security issues.
View Original Structured data helps to supply context to the knowledge on your page. This tool from Google uses live data to validate the structured data for any web pages or posts, otherwise, you can copy/paste code to check it.
More Resources for Blogger and WordPress